"Start-ups" are en vogue. Circa 2017, being a "start-up" means you are part of something innovative, entrepreneurial, and exciting! Except this isn't always the case. While pop-culture and the U.S.'s penchant for fetishizing start-ups (Uber! Tesla! Twitter!) has embraced the launch of a new company, the stark reality is that the day-to-day is quite unglamorous. Surely there are exciting highs--like the release of your first product or selling your first product to a non-friend/family member--but those highs are spaced out by the day-to-day of running a business and learning new things, on the fly, outside of your comfort zone.
Here at Prophets and Genius, we are starting a new series of blog posts to chronicle our journey in launching this company. Over the course of the next year, we will post an unvarnished picture of what it's like to start a company. We realize that our experience will be unique and that our ambitions may differ from founders looking to scale up and acquire outside funding. But we also recognize that angel- and VC-funded companies are less numerous than companies like our own. We do not fit the stereotype of 20-something founders living off of Ramen, running with an idea. We are both still working full time to support our family, we struggle with juggling work/life/family/start-up, and the traditional challenges of learning everything the first time.
We are thrilled to be starting-up. We love our products We are eager for others to be able to share their passions through the canvas of ties and bow ties. At the same time, we want to share a real depiction of what it likes like to actually start a company. Sometimes it's glamorous. Most times, it's not. Always, it's worth it.